For the most part of 2018, navigating social media left me feeling pond scum. Everyone seemed to have it together except me. We all know that’s a lie, but feelings can be strong sometimes. Everyone online had the key to getting one's life, relationship, career, health etc together. You name it and there is a webinar, a coach or a hashtag for it, and for a while, I lived in the noise.
Then in October, while sitting in my feelings, the Spirit gently nudged and reminded me that 2018 was my busiest and most profitable year, and NONE of the growth, clients and relationships emerged on social media. Not one! They were all born of me doing the work behind the scene, connecting in real life and leaning into the people in my life.
I don’t chase or crave a huge online following, but I am not oblivious to its importance and the opportunities that do emerge from having one. For business owners, a thriving social media and email list are important, and they do count for something. However, the work is rarely done online even though the results can be showcased there. Social media has its place, gems and connections, but laying the foundation and building the structure that we all want will require building above the noise and the expectations of others.
Last year, I almost wandered away from that truth.
So here is to letting go of Esau Syndrome - Trading away God’s lifelong gift in order to satisfy a short term appetite. It is a lonely but great view from up here, and a good place to start digging a solid foundation.